About Yuko

We build the loyalty app you open every week.

Yuko is one app for loyalty, referrals, VIP levels and memberships on Shopify. We built it after years of making ecommerce plugins, and we fund it ourselves.

Our purpose

Merchants should have a reason to open their loyalty app on Monday.

Merchants set up most loyalty apps once and never open them again. The app hands out points, and the programme looks the same in June as it did in January.

Merchants told us the same thing for years. The points worked. But when a week came in slow, the loyalty app gave them nothing to do about it.

So we built Yuko around campaigns. You run a points promotion for a week, and your margin stays where it is.

The company

Bootstrapped, and planning to stay that way.

We own the company outright. That is why the $199 ceiling stays where it is.

  • We are bootstrapped: our customers fund Yuko, and that decides how we price and what we build.
  • The price ceiling follows from that: Growth covers unlimited orders for $199, and nobody is pushing us to lift it.
  • We have been building ecommerce software for years: before Shopify, our team built plugins now running on more than 100,000 online stores.
  • That experience is why Yuko is one app: we watched merchants run four tools at once and spend their week making the numbers agree.
  • Support comes from the people who write the code: your question reaches someone who can ship the fix that day.
How we work

Four decisions we keep making

These come up in almost every sales call, so we will state them plainly.

01

Price it so you can plan

Growth is one flat price with unlimited orders. Advanced starts at $30 and includes 300 orders, then $5 for each additional 100. You can work out next month's bill before it arrives.

02

Answer our own tickets

Your question goes to the team writing the code. They answer it themselves, and they can ship the fix.

03

One app, one customer record

Loyalty, referrals, levels and memberships share one customer record. Your points balance and your referral report agree, because they read the same data.

04

Build what merchants ask for

Most of what ships started as a support conversation. The changelog lists every release, so you can see the pattern yourself.

PHOTO[Founder photo needed.]
"We spent years building ecommerce software before Yuko, and we kept seeing the same thing: merchants paying for four apps that did not talk to each other. Yuko is one app, at a price you can plan around, supported by the people who build it."
Ramesh Subramaniam, Founder, Yuko
Where Yuko stops

What Yuko does not do.

Knowing where an app stops is worth as much as knowing what it does.

  • Product reviews: Yuko is a loyalty app. It connects to the review platform you run, such as Judge.me or Loox, and awards points when a review lands.
  • Full email marketing: Yuko sends loyalty emails and runs loyalty workflows. For campaigns it feeds Klaviyo, Omnisend or Retainful with the data.
  • WooCommerce: our team's plugin experience came from there. Yuko itself is a Shopify app.
  • Contracts and minimums: you start in the Shopify App Store and cancel from inside Shopify. Billing is monthly.
Where we are

The numbers we can stand behind

200+
Shopify stores run Yuko
Confirmed by Ramesh, 2026-08-17
100,000+
online stores running the ecommerce plugins our team built
Team experience, not a Yuko figure
22%
of revenue driven by loyalty
Nutrex Research · Sports Nutrition
Continue reading

The product, and what we shipped

Make loyalty your growth channel

One app for loyalty, referrals, VIP levels and memberships.

Cancel anytimeFree migrationSupport from the team that builds the app