Most stores only earn when someone buys. A paid membership charges every month, whether an order arrives or not. Members pay a fee and get perks worth more than the fee.
Members pay monthly or yearly, on a schedule you set.
Discounts, free shipping, gated products, faster points, a free product.
Shopify blocks a non-member from buying a member-only product.
Offer the plan while the customer can see what it saves them.
A membership is a plan customers buy. They pay you a fee every month or every year. In return they get perks: money off every order, free shipping, or products nobody else can buy.
It is different from a loyalty program in one important way. Loyalty pays customers for buying. A membership charges customers up front, so the money arrives before the order does.
In Yuko, each plan is a Shopify product behind the scenes. Shopify takes the payment, applies the tax and handles the receipt, exactly as it does for anything else you sell.
You know what members pay you this month before the month starts.
Someone paying a monthly fee has a reason to use the perks they paid for.
Gate a launch or a limited run so only members can check out with it.
You build the plan once. Shopify takes the payments and Yuko applies the perks.
Give it a name, a price and a billing period. Pick monthly for a light commitment, or yearly to lock members in for longer.
Pick up to five: money off every order, free shipping, gated products, faster points, or a free product each period.
The plan is a Shopify product, so it has to be published before customers can buy it.
A customer buys the plan from the cart or your store. Their perks start at once.
Pick three or four. A short list reads better on the storefront card than a long one.
Take a set amount or a percentage off everything a member buys. This is the perk members do the maths on. Make it big enough to cover the fee in two or three orders.
A member paying $9.99 a month needs to save more than $9.99 a month, or they cancel.
Take shipping off every member order. It usually costs you less than a discount and members notice it more.
Free shipping is the perk members mention most when they explain why they joined.
Gate a launch, a limited run or a bundle so only members can check out with it. Shopify blocks everyone else at checkout.
This is the perk that sells the plan itself, because members are the only people who can buy it.
Give members a higher points rate than everyone else, the same way a VIP level works.
Useful when you want the plan to feed the loyalty program rather than compete with it.
Send members one product every month or every year as part of the plan. It works well for consumables people reorder anyway.
Pick a product with a low cost to you and a clear value to them.
A gated product is only gated if someone cannot buy it with a direct link. Yuko adds a checkout extension that checks for an active membership before the order goes through.
Your Shopify plan needs Checkout Extensibility for this.
Nobody buys a membership from a pricing page they never open. The cart is where a customer can already see what the plan would save them on this order.
A contract links one customer to one plan. Search by email or plan, filter by status, and open any contract to see its full history.
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Customers earn tiers by spending. They buy memberships. Run both and customers get two ways in.
Memberships work best on top of a points program, not instead of one.
It is a paid plan customers buy from your store. They pay a fee every month or every year. In return they get perks such as money off every order, free shipping, or products only members can buy. The fee arrives whether or not they place an order.
A loyalty program pays customers for buying. A membership charges customers up front. Loyalty rewards behaviour you want more of; a membership sells access. Many stores run both, because they pull in opposite directions and cover different customers.
Customers earn a tier by spending. They buy a membership. A customer reaches Gold after spending enough, but anyone can buy a plan today. A plan can also include a faster points rate, so it speeds up how quickly someone reaches a tier.
Each plan is a Shopify product behind the scenes. Shopify takes the payment, applies the tax and sends the receipt. Members pay monthly or yearly, whichever you set on the plan.
Five. Money off every order, free shipping, products only members can buy, a faster points rate, and a free product each period. Three or four reads better on a storefront card than all five.
Yes. Mark the products as gated, and Yuko's checkout extension checks for an active membership before the order goes through. A customer without one sees a clear message instead of completing checkout. Your Shopify plan needs Checkout Extensibility.
From the cart, at checkout, or from a page on your store. The cart works best, because the customer can see the total the plan would reduce.
Yuko marks the contract cancelled and the perks stop at checkout. You can pause a contract instead of cancelling it. Yuko records the change and can trigger a win-back email from Yuko or from Klaviyo.
Nothing. Existing contracts renew at the price the member joined at. A price change only affects people who join after it.
Switch your loyalty program on in Yuko first. Memberships run inside the same app and share one customer record. You do not have to give members points if you would rather not.
Yuko Advanced is $30 a month and includes 300 orders, then $5 for each additional 100 orders. Growth is $199 a month with unlimited orders. Memberships, loyalty, referrals and VIP tiers are all in the same app.
Recurring plans and perks that checkout enforces.