A discount takes money out of every sale you make. A bonus points campaign creates the same rush and leaves your price alone. The customer pays full price and earns more.
From a double points weekend to an automatic win-back.
Target by VIP level, tag, lifetime spend or membership.
A single window, a weekly repeat, or always on.
The cost lands when someone spends the points, not at the sale.
Both create urgency. They do not cost the same, and they do not leave your store in the same place afterwards.
| A discount | A bonus points campaign | |
|---|---|---|
| What the customer gets | Money off this order | Extra points toward the next order |
| What it costs you | Margin on every order in the promotion | The cost of the points customers actually spend |
| When you pay for it | At the moment of sale | Later, when the customer comes back to spend them |
| What it drives | This order | This order, and a reason to place the next one |
| What it teaches customers | Wait for the next sale | Buy now, because the points are better now |
| Your list price | Drops, and customers remember the lower one | Stays exactly where you set it |
A campaign sits on top of the points rules you already run. Nothing else in your store changes.
Eight to choose from, each aimed at a different problem: a slow week, small baskets, or customers who stopped buying.
Either a higher points rate, such as 2X or 3X, or a fixed bonus, such as 500 points for reaching a goal.
Everyone, or one group: a VIP level, a Shopify tag, customers above a lifetime spend, or members.
Run it once, repeat it every month, or leave it on permanently. Yuko awards the points automatically.
Each one answers a different question. Pick the one that matches what you need this month.
A campaign for everyone hands points to customers who were going to buy anyway. Aim it, and it costs less and works harder.
Aim a campaign at a VIP level, a Shopify customer tag, customers above a lifetime spend, or people on a paid membership. Everyone else carries on at the normal rate.
Limit a campaign to chosen products or collections, so a launch gets the boost and nothing else does.
Set a single window with start and end dates, repeat it every week, month or quarter, or leave it on permanently.
Campaigns stack with VIP rates and with each other, so a Gold customer in a double points weekend earns both. Mark a campaign exclusive when you do not want that during a headline promotion.
Run double points. It gives customers a reason to buy this week without marking anything down.
Run a spending goal. A customer at $90 will add an item to reach $150 if the bonus is worth it.
Leave a dormant win-back running. It pays out automatically the moment someone returns.
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A booster raises the rate on rules you already run. Set up the points program first.
A campaign nobody hears about does nothing. Send it to the exact group it targets.
It is a promotion that hands customers extra loyalty points. You run it for a limited time, or tie it to a specific action such as placing a second order. Your prices do not change. The customer pays what they always would and earns more than usual.
A discount cuts what you collect on every order in the promotion. You pay it at the moment of sale. A bonus campaign leaves your price alone. It costs you later, when customers spend the points, and only for the points they actually spend.
Eight. Double or triple points, a flat bonus, a spending goal, an order frequency target, a streak, a multi-action challenge, a dormant win-back, and a first purchase boost.
Double points if you need revenue this week, because it is the easiest to explain. Leave a dormant win-back running permanently. It only pays out when a customer you had already lost comes back.
Yes. Target a VIP level, a Shopify customer tag, customers above a lifetime spend, or people on a paid membership. You can also limit a campaign to chosen products or collections.
Yes. Run it once with a start and end date. Repeat it every week, month or quarter, or leave it running permanently.
By default, yes. A Gold customer during a double points weekend earns both. If you do not want that during a headline promotion, mark the campaign exclusive and the rates stop compounding.
You set a spend target and a window, such as $150 within 14 days. Then you set the bonus for crossing it, such as 500 points. The spend can come from one order or several. Customers who were going to spend $90 often add an item to reach the target.
You pick a period, such as a month, and how many in a row a customer needs. Anywhere from two up to twenty-four. Order once a month for three months running, and the bonus lands. Customers who are three months in tend to order early to protect it.
You choose how many days count as inactive, anywhere from 14 to 365. When someone quiet that long places an order, Yuko awards the bonus and shows it in their activity feed.
Yuko Advanced is $30 a month and includes 300 orders, then $5 for each additional 100 orders. Growth is $199 a month with unlimited orders. Booster Campaigns, loyalty, referrals, VIP tiers and memberships are all in the same app.
Eight campaign types, aimed at the customers you choose.