A small group of customers drives most of your revenue. Give them a club worth staying in. Customers move up by spending, and unlock better perks at every level.
You set the spend each level needs. Yuko moves them up when they reach it.
Set Gold to earn 2x points where Silver earns 1x.
Discounts, free shipping, free products or store credit.
Gold customers get a yuko-tier-gold tag in Shopify.
A VIP program splits your customers into levels. They move up as they spend, earn points or place orders. Each level earns points faster and unlocks better perks, such as free shipping or early access to a launch.
The reason to run one is simple. A small group of customers already drives most of your revenue. A tiered loyalty program tells that group you noticed, and gives them a club worth staying in.
It also gives everyone else a target. A customer who can see what the next tier unlocks has a reason to place one more order.
Your top spenders earn points fastest and get the perks nobody else can reach.
Customers can see what the next level unlocks, which turns one more order into a goal.
Each tier tags the customer in Shopify, ready for your email and your ads.
You set the levels once. After that customers move up as they spend.
Start with the base level and add the ones above it. Three or four levels works best.
Decide what counts: what they spend, the points they collect, or how many orders they place. Then set how much each level needs.
Decide how fast each level earns points, and which perks it unlocks. Make the gap between levels obvious.
Yuko checks every order and moves a customer up as soon as they reach the spend you set. You never move anyone by hand.
You set these once when you build the club. After that customers move up as they spend.
A Gold customer earns 2x points on the same order a Silver customer earns 1x on. You pick the rate for each level. That gap is the reason anyone bothers moving up.
Make the jump obvious. 1x to 2x changes what customers do. 1x to 1.1x changes nothing.
Decide what counts: how much a customer spends, how many points they collect, or how many orders they place. Then set how much each level needs, such as $500 spent for Gold.
Use spend when order values vary a lot. Use order count when baskets are small and people buy often.
A tier can last forever, or a customer can have to earn it again. Count everything they have ever bought, only the last twelve months, or the current calendar year.
The last twelve months is the one that keeps people buying. They have to keep spending to stay Gold.
Give any level money off, a percentage off, free shipping, a free product or store credit. Customers see what their tier gets them in the cart and in their account.
Give the top level a perk no other level gets, such as early access to a launch.
Every tier adds a tag to the customer in Shopify, such as yuko-tier-gold. Email just your Gold customers, or build an ad audience from them, without exporting a list.
Yuko sends the level name, how far along they are and an at-risk flag to Klaviyo too.
Customers see their tier, and how far off the next one is, in the cart and in their Shopify account. Someone who can see they are close will often spend to get there.
Yuko can email them at 50%, 75% and 90% of the way there.
Five rewards you attach to a level in Yuko. Customers see what their level gets them in the cart and in their account.
Every level writes a Shopify customer tag, such as yuko-tier-gold. Yuko writes the tag. Shopify and your email tool do the rest, so perks like these need no extra app.
Looking for member-only products and paid perks? That is Memberships.
Levels work in both directions. Yuko flags a customer 30 days before they lose their level. You can email them while they can still keep it.
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The points program comes first. Tiers then decide how fast each customer earns on top of it.
Some customers will not wait to move up. Sell a paid plan that gets them there faster.
A VIP program splits your customers into levels. They move up as they spend, earn points or place orders. Each level earns points faster and unlocks better perks, such as free shipping or early access. The point is to give your best customers a reason to stay, and everyone else a target to reach.
A tier is one level in that program. Most tiered loyalty programs run three levels. A base level most customers reach, a middle level for repeat buyers, and a top level only your best customers get to.
You pick one thing that counts: what they spend, the points they collect, or how many orders they place. Then you set how much each level needs, such as $500 spent for Gold. Yuko moves a customer up on the order that takes them past it.
Three or four. Fewer levels make each step feel meaningful. Add too many and the levels blur together, so moving up stops meaning anything.
Points earned faster, plus money off, a percentage off, free shipping, free products or store credit. Every tier also writes a Shopify customer tag you can use for email and ads.
Yes. Discounts, free shipping, free products and store credit attach to a level directly in Yuko. For early access, private sales or event invites, use the Shopify customer tag each level writes. Any Shopify discount or email tool that reads tags can read your levels.
Member-only products are part of Memberships rather than VIP tiers. Customers earn a tier by spending. They buy a membership. Many stores run both, and a paid plan can speed up how fast a customer moves up.
That is up to you. On a lifetime window they keep it for good. On a rolling twelve-month or calendar-year window they have to re-earn it, which keeps customers buying through the year.
On a rolling or calendar window they drop a level. You choose whether they fall one step or go back to the base level. Yuko flags a customer once they are within 30 days of losing their level, so you can email them first.
No. A tier change never re-prices a reward a customer already earned. What they banked at Gold stays what it was.
Yes. Every level writes a Shopify customer tag. Yuko also sends the level name, progress and at-risk flag to Klaviyo. You can build a top-level segment or a win-back flow from either.
Yes. Tiers change how fast your loyalty program hands out points, so the points program comes first. Both run in the same app, on one customer record.
Yuko Advanced is $30 a month and includes 300 orders, then $5 for each additional 100 orders. Growth is $199 a month with unlimited orders. VIP tiers, loyalty, referrals and memberships are all in the same app.
Faster earning and real rewards, running without manual work.