Omnisend

The Omnisend loyalty integration for Shopify. Sync your points balance and VIP tier to Omnisend contacts.

Integrations Email and SMS

Omnisend and Yuko

Omnisend is an email and SMS platform built for ecommerce. An Omnisend loyalty integration puts your points data on every contact. Your automations can then react to what a customer has earned.

The connector mirrors what the Klaviyo one does. Contact fields carry the current state. Events carry the moment a balance or level changed.

How the Omnisend loyalty integration works

  • Adds loyalty fields to Omnisend contacts: points balance, VIP level and lifetime spend.
  • Sends 25 loyalty events, covering points, VIP tiers, referrals and memberships.
  • Lets you filter contacts by loyalty data, so a campaign can go to one level only.
  • Starts an Omnisend automation the moment a customer earns, spends or moves up.

The sync runs one way, from Yuko into Omnisend.

Loyalty events you can start an automation on

Twenty-five events, the same catalogue the Klaviyo connector uses. Every connector draws from one shared event list, so nothing is held back for one tool.

  • Joined loyalty program
  • Earn points
  • Redeem points
  • Points adjusted
  • Points expired
  • Points expiring reminder
  • Reward expiry reminder
  • Birthday reminder
  • Anniversary reminder
  • VIP tier entry
  • VIP tier upgrade
  • VIP tier downgrade
  • VIP tier retained
  • VIP tier retention warning
  • VIP milestone nudge
  • Referrer welcome
  • Friend reward unlocked
  • Referral completed
  • Referrer rewarded
  • Membership subscribed
  • Membership upgraded
  • Membership downgraded
  • Membership paused
  • Membership cancelled
  • Membership reactivated

You choose which of these Yuko forwards. Events for a module you have switched off, such as memberships, stay hidden.

Loyalty fields on every contact

These arrive as Omnisend custom contact fields, so you can filter on them like any other field.

  • Points balance
  • VIP level
  • Lifetime spend

What you can build with it

Most merchants send campaigns more often than they build automations. These three are the day-to-day work.

Campaign

Send an exclusive offer to your Gold customers

Filter contacts where the VIP level field is Gold, then send that group an offer nobody else gets.

“Gold members only: early access to the new collection, 24 hours before everyone else.”

Why it works: an exclusive offer is only exclusive if the list is right.

Campaign

Remind customers what their points are worth

Filter on the points balance field above whatever your first reward costs. Then name each customer's own number in the email.

“You have 620 points. That is enough for free shipping on your next order.”

Why it works: you are reminding customers of points they already earned, not discounting.

Every email

Put the referral link in your footer

The referral fields sync alongside points and tier, so the personal link can sit in the footer of every campaign you send.

“Share your link and you both get $10.”

Why it works: referrals fail because nobody finds the link.

Installing the Omnisend loyalty integration

Create an API key in your Omnisend account. In your Shopify admin, go to Apps → Yuko Loyalty → Integrations → Omnisend. Paste the key, then pick the events you want forwarded. The loyalty fields appear as Omnisend custom contact fields.

Pick one home for each email. If Omnisend sends a points reminder, switch off the matching Yuko template. Running both sends customers duplicates.

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FAQ

Questions about this integration

What does the Omnisend loyalty integration do?

It writes loyalty fields onto your Omnisend contacts and sends loyalty events into Omnisend. You can then filter contacts and start automations on loyalty data.

What do I need to connect it?

An Omnisend account and an Omnisend API key.

Which fields appear in Omnisend?

Points balance, VIP level and lifetime spend arrive as Omnisend custom contact fields.

Which events can I start an automation from?

Twenty-five, covering points, VIP tiers, referrals and memberships. It is the same event catalogue the Klaviyo connector uses, because every connector draws from one shared list.

Does data sync both ways?

No. The sync runs one way, from Yuko into Omnisend.

Can I use Omnisend and Klaviyo together?

You can connect both, but pick one home for each automation. Running the same loyalty email from two tools sends customers duplicates.

One app for loyalty, referrals and memberships

Connected to the tools your store already runs on.

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