Loyalty

A Shopify loyalty program that brings customers back

Winning a new customer costs money. Bringing one back costs points. Give points for orders, sign-ups and birthdays, then let customers spend them at checkout.

12+ ways to earn

Orders, sign-ups, birthdays, newsletters and follows.

Spend points at checkout

Customers spend points without hunting for a code.

A rewards page in your brand

Hosted, styled with your colours and your language.

Points that create urgency

Set expiry and send reminders before points lapse.

1 of 3 — Rewards page
PRODUCT SCREENSHOT 1Rewards page and points widget on a live storefront.
The basics

What is a Shopify loyalty program?

A loyalty program rewards customers for buying from you. It also rewards other actions, such as signing up or following your store. Customers collect points. They spend those points on a discount, free shipping or a free product.

The reasoning is simple. A first order is expensive to win. A second order costs far less. A loyalty program gives customers a reason to place it.

On Shopify, a good program runs inside the store itself. Points appear on the product page, in the cart and at checkout. Customers see their balance in the account they already have. They log in the same way as always.

It rewards behaviour as well as spend

Points for signing up, for a birthday, or for following you. Every action builds the habit.

It works at the moment of purchase

The value has to be visible in the cart and at checkout, or customers forget it exists.

It gives you a reason to make contact

A balance, an expiry date or a new reward is a reason to send an email people open.

How it works

Three steps to your first points

You pick what earns points and what points buy. Yuko handles the rest.

1

Choose how customers earn

Turn on the actions you want to reward. Orders, sign-ups, birthdays, newsletter subscriptions and social follows.

12+ ways to earn
2

Choose what points buy

Set your rewards. Amount off, percent off, free shipping, a free product, or store credit.

5 reward types
3

Turn on the widgets

Points show up on your product, cart and checkout pages. No developer and no theme edits.

[Live in 15 minutes]
What you get

Turn the first order into the second

Points are the easy part. What earns you the next order is where customers see them, and how easily they spend them.

Turn on the actions that fit your store. Every action you reward is another reason to come back. It is also another piece of data you can market on.

PRODUCT SCREENSHOTWays to earn settings screen.
Earning

Give customers more reasons to come back

Every action you reward builds the habit. Turn on the ones that fit your store and leave the rest off.

Place an order

The core rule. Points scale with what the customer spends.

Sign up

Reward the account itself, so customers join before they buy.

Subscribe to the newsletter

Turn a points bonus into an email address you can market to.

Birthday

An automatic bonus on the day, with an optional reminder before it.

Anniversary

Reward the date they joined. It marks a year of buying from you.

Daily visit

Points for coming back to the store, even without an order.

Facebook like

A small reward for a follow on Facebook.

Facebook share

Points when a customer shares your store with their friends.

Instagram follow

Trade points for a follow on Instagram.

Twitter follow

The same trade on Twitter.

Spending

Make the reward worth saving for

A reward nobody wants is a program nobody joins. Yuko gives you five reward types, and you set the point price of each one.

Amount discount
A flat amount off, such as $10. The easiest reward to explain.
Percentage discount
A percentage off the order, such as 15%.
Free product
A product you choose. It works well as the top reward.
Free shipping
Often the cheapest reward to give, and the one customers ask for.
Store credit
Credit that only spends in your store, so the reward comes back as an order.
The customer journey

The four moments that change the order

Points only work if they turn up while someone is deciding. These are the four screens that do the most work.

Before the add to cart

Show what this product earns

Customers see the points on the product page, while they are still choosing. The customer sees the reward while they are deciding.

SCREENSHOTProduct page with the earn widget under the Add to cart button.
In the cart

Let them spend before checkout

Balance and available rewards sit in the cart. The customer can apply a reward while they are still deciding whether to buy.

SCREENSHOTCart drawer with balance and a reward being applied.
At checkout

Spend points inside Shopify checkout

No code to hunt for. The reward comes off the total on the page where the customer is already paying.

SCREENSHOTShopify checkout with the reward applied to the total.
After the order

Bring them back from their own account

Balance, rewards, tier and full history sit inside the Shopify account customers already log in to. That is where the next order starts.

SCREENSHOTLoyalty hub inside Shopify customer accounts.

Emails and workflows that run on their own

Points are only half the program. The other half is telling customers what they have, and reminding them before it goes.

  • Built-in loyalty emails with a template editor
  • Drop a customer's balance, tier or rewards into any email
  • Emails that send themselves when a customer earns or spends
  • Send on WhatsApp, through 11+ providers
  • Or trigger the whole thing from Klaviyo instead
See the Klaviyo integration →
SCREENSHOTWorkflow builder with triggers and actions.
Integrations

Keep the stack you already run

KlaviyoOmnisendShopify FlowShopify POSWhatsAppRetainfulWebhooksREST APIZapier

Build the part we did not

If the widgets do not cover what your store needs, the API does. It reads and writes the same data the app runs on.

  • Customers
  • Balances
  • Rewards
  • Transactions
  • VIP tiers
  • Earning rules
  • Points estimate
  • Webhooks
  • Object schemas
Read the API reference →
SCREENSHOTAPI reference and webhook settings.
What merchants get

The point is the next order

A loyalty program is worth running only if it changes what customers do. The first figure is what the wider market sees. The last is one of our merchants.

[22%]
average repeat purchase lift after a loyalty program goes live
[Industry figure — needs a named published source]
200+
Shopify stores run Yuko
Confirmed by Ramesh, 2026-08-17
22%
of revenue driven by loyalty
Nutrex Research · Sports Nutrition
Read the story →
Switching?

Leave the old app. Keep the points.

We move your data for free. It is part of support.

1

Install from the Shopify App Store

A few clicks. No developer needed.

[Under 2 minutes]
2

We move your data for free

Points, members and tiers. Our team migrates everything and checks it before launch.

Handled for you
3

Go live

Your customers keep every point they earned, and the program gets better.

[Live in 15 minutes]
Works together with

Loyalty is better with these

Yuko VIP Tiers

Reward your best customers with VIP Tiers

Tiers decide how fast each customer earns points. Customers move up as they spend.

  • Qualify by spend, points or order count
  • Every tier earns points faster
  • Each tier writes a Shopify customer tag
Explore VIP Tiers →
Yuko Booster Campaigns

Run promotions that protect your margin

A discount takes money from every sale. A point campaign creates the same urgency and leaves your price alone.

  • 8 campaign types, from double points to win-backs
  • Target by tier, tag, spend or membership
  • Schedule once, repeat, or leave it always on
Explore Booster Campaigns →
FAQ

What merchants ask before they start

What is a Shopify loyalty program?

It is a program that rewards customers for buying from your store, and for other actions such as signing up. Customers collect points. They spend those points on a discount, free shipping or a free product. The goal is a second order, then a third.

How does the Yuko loyalty program work?

You choose which actions earn points and what those points buy. Yuko awards the points automatically and shows the balance across your store. Customers spend points in the cart or inside Shopify checkout. Nothing needs a developer.

How long does setup take?

You install Yuko from the Shopify App Store, enable the theme app embed, then pick your earning rules and rewards. You never touch theme code. [Most stores are live in 15 minutes.]

Can customers spend points at checkout?

Yes. Yuko has a checkout extension that shows a customer's balance and available rewards inside Shopify checkout. They pick a reward and it comes off the total on the spot.

Where do points appear on my store?

On the product page, in the cart, inside checkout, on the order status page and on the order history page. Customers also get a rewards landing page, a floating launcher and a full hub inside Shopify customer accounts.

Can I match the program to my branding?

Yes. One setting controls the colours, fonts, icons and language across every widget. The rewards page and launcher follow the same settings.

Do loyalty points expire?

They can, if you want them to. Set an expiry period and Yuko sends reminders before points lapse. Customers who have gone quiet often come back to spend them.

Can I move points from my current loyalty app?

Yes, and migration is free. Our team moves your points, customers and tiers, then checks the data with you before you go live. Customers keep every point they earned.

Does it work with my email tool?

Yes. Yuko syncs points, tier, referral and membership data to Klaviyo and Omnisend, and fires events you can trigger flows on. It also connects to Shopify Flow, WhatsApp providers and webhooks.

Is there an API?

Yes. The REST API covers customers, balances, rewards, transactions, tiers and earning rules, with webhooks and object schemas documented for developers.

Does Yuko work with Shopify POS?

Yes. Yuko integrates with Shopify POS, so your loyalty program covers in-store orders as well as online ones. Customers earn and spend on the same balance either way. They do not need a separate card or a separate account.

How much does a Shopify loyalty program cost?

Yuko Advanced is $30 a month and includes 300 orders, then $5 for each additional 100 orders. Growth is $199 a month with unlimited orders. Loyalty, referrals, VIP tiers and memberships are all in the same app.

Start your Shopify loyalty program today

Points, rewards and a branded rewards page. One app, one bill.

Cancel anytimeFree migrationSupport from the team that builds the app