Referrals

A Shopify referral program that brings you new customers

Ads cost more every year. A referral costs you one reward, and only after the sale. Every customer gets a link to share with their friends.

Every customer gets a link

Yuko creates it for them after they buy.

Both sides get rewarded

You set the referrer and friend rewards separately.

Fraud checks built in

Yuko blocks self-referrals, throwaway emails and repeat devices.

See what referrals earn you

Referral sales show up in your analytics like any other channel.

1 of 3 — Share widget
PRODUCT SCREENSHOT 1Referral widget with a personal link and share buttons.

Referring customers for

200+ Shopify stores worldwide

The basics

What is a Shopify referral program?

A referral program pays your existing customers for bringing you new ones. Each customer gets a personal link. When a friend buys through it, both sides get a reward.

The maths is simple. You pay nothing to reach the friend. You pay the reward only when they buy. An ad charges you for every click, whether it sells or not.

Referred customers are also better customers. A friend arrives already recommended, so they trust you sooner and stay longer.

You pay after the sale

You pay the reward only after the friend buys. You spend nothing up front.

Friends trust friends

A friend hears about you from someone they know. That beats an ad in a feed.

It runs on its own

You set the two rewards once. After that the program keeps going by itself.

How it works

Four steps, then it runs itself

You set both rewards once. Yuko creates the links, tracks the orders and pays out.

01

A customer gets their link

Every customer gets a unique referral link after they buy. Yuko creates it for them.

02

They share it

They send the link to friends on WhatsApp, email, Facebook or X. It takes one tap.

03

A friend buys

The friend opens the link and lands on your store. Yuko applies their reward at checkout.

04

Both sides get paid

Yuko pays your customer once the order qualifies. The reward lands in their account.

What you get

A referral program you can actually control

Set each side of the reward on its own. What the customer earns and what the friend gets do not have to match.

Referrers and friends want different rewards. Your customer wants a reward worth sharing for. Their friend wants a reason to try you. You set the two rewards separately, so both make sense.

PRODUCT SCREENSHOTReferrer and friend reward setup.
The referrer

Reward the customer who sent them

Six ways to thank the customer who shared. Most merchants pay in points, because points feed straight back into the loyalty program you already run.

Points
Adds points to your customer's balance. Most merchants pick this one.
Store credit
Adds credit to their account. It suits premium brands, because it reads as money rather than a coupon.
Amount discount
A fixed amount off their next order.
Percentage off
A percentage off their next order.
Free shipping
Removes the shipping cost on the next order.
Free product
A product you choose, added at no cost.
The friend

Give the newcomer a reason to try you

The friend gets a discount at their first checkout. You can ask them to spend a minimum amount before it counts.

Amount discount
A fixed amount off the first order.
Percentage off
A percentage off the first order.
Free shipping
Removes the shipping cost on the first order.
Free product
A product you choose, added free.
Where the link lives

Customers can always find their link

Customers share more when the link is easy to find. Yuko puts it in four places.

In their account

The Shopify customer account

The referral widget sits inside the loyalty hub, in the account customers already log in to. No second login and nothing new to explain.

SCREENSHOTReferral widget inside the Shopify customer account.
On the rewards page

A section on your rewards page

The hosted rewards page carries the referral link alongside points and rewards.

SCREENSHOTRewards page with the referral section.
Anywhere on the store

The floating launcher

A button on every page opens a panel with the link, ready to copy.

SCREENSHOTFloating launcher with the referral panel open.
For campaigns

A page of its own

Embed the widget on a page such as /pages/refer-a-friend, then point email and ads straight at it.

SCREENSHOTDedicated refer-a-friend landing page.
Fraud prevention

Pay for real referrals only

Yuko checks every referral before you pay a reward. You also get controls to tighten the rules further.

Block self-referral
Yuko stops a customer referring themselves. It matches on email, IP and device.
Block disposable emails
Yuko rejects throwaway email addresses, using your email blacklist.
Cap per IP or device
Set how many referrals you accept from one household or one machine.
Minimum purchase
Ask the friend to spend a set amount before the reward counts.
Maximum per referrer
Set how many friends one customer can earn rewards for.
Reward expiry
Give rewards an expiry date, so old codes stop working.
Featured story

How one brand turned customers into a channel

[Category] · [Month to month, year]
[Brand name]

[One sentence on what changed, in the merchant's own terms.]

[Two or three sentences of context. What they ran before, what they changed, and what happened after. Replace with a cleared merchant story.]

Read the story →
[X]% [headline referral metric]
[X] [supporting metric]
[X] [supporting metric]
Why referrals work

People buy what their friends recommend

These are published research figures about referrals in general, not Yuko results. We are new on Shopify, so we would rather show you the evidence for the channel than numbers we cannot yet stand behind.

88%
of people trust recommendations from people they know, more than any other channel
Nielsen, Trust in Advertising, 2021
See the study →
16%
more valuable, on average, than a customer who arrived another way
Journal of Marketing, 2011. 10,000 customers tracked for three years
See the study →
18%
lower churn among referred customers, and the gap holds over time
Journal of Marketing, 2011. Same study
Merchants

What merchants say about referrals

[Placeholder subhead. One line describing the kind of merchant who runs referrals with Yuko.]

“[Longer placeholder quote. Two or three sentences on what the referral programme changed for this merchant. Replace with a verified quote.]”

[1]
[Name 1]
[Role, Brand 1]
[2]
[Name 2]
[Role, Brand 2]

“[Placeholder quote about referrals. Replace with a verified merchant quote.]”

[3]
[Name 3]
[Role, Brand 3]

“[Placeholder quote about referrals. Replace with a verified merchant quote.]”

“[Longer placeholder quote. Two or three sentences on what the referral programme changed for this merchant. Replace with a verified quote.]”

[4]
[Name 4]
[Role, Brand 4]

“[One short, strong sentence from a merchant about referrals.]”

[5]
[Name 5]
[Role, Brand 5]
Integrations

Keep the stack you already run

KlaviyoOmnisendShopify FlowShopify POSWhatsAppWebhooksREST API
Switching?

Leave the old app. Keep the customers.

We move your data for free. It is part of support.

1

Install from the Shopify App Store

A few clicks. No developer needed.

[Under 2 minutes]
2

We move your data for free

Points, members and tiers. Our team migrates everything and checks it before launch.

Handled for you
3

Go live

Your customers keep every point they earned, and the program gets better.

[Live in 15 minutes]
Works together with

Referrals are better with these

Yuko Loyalty

Pay referral rewards in points

Referral points land in the same balance customers already collect. One programme, one rewards page, one record.

  • 12+ ways to earn points
  • Spend points inside Shopify checkout
  • A rewards page in your branding
Explore Loyalty →
Yuko VIP Tiers

Your advocates live in the top tier

The customers who refer most are usually the ones who spend most. Give that group a bigger referral reward than everyone else.

  • Qualify by spend, points or order count
  • Every tier earns points faster
  • Each tier writes a Shopify customer tag
Explore VIP Tiers →
FAQ

What merchants ask before they start

What is a Shopify referral program?

It is a program where your existing customers bring you new ones. Each customer gets a personal link. When a friend buys through that link, both people get a reward. You pay only after the sale.

How does the Yuko referral program work?

Every customer gets their own link automatically. They share it on WhatsApp, email, Facebook or X. The friend lands on a page you choose and gets a reward at their first checkout. Yuko then pays your customer once the order qualifies.

What rewards can I give the referrer?

Points, store credit, an amount discount, a percentage off, free shipping or a free product. Most merchants pick points, because they feed the loyalty program you already run.

What can the friend get?

The friend gets a discount: an amount off, a percentage off, free shipping or a free product. It applies at their first checkout.

How does Yuko stop referral fraud?

Yuko blocks self-referrals by matching email, IP and device. It rejects throwaway email addresses using your blacklist. It also limits how many referrals come from one IP or device. You can ask for a minimum spend, and cap how many friends one customer earns rewards for.

Where do customers find their referral link?

In the Shopify customer account, on your rewards page and in the floating launcher. You can add a dedicated page too. The widget shows their link, one-click share buttons and how many referrals they have made.

Do customers have to sign up to take part?

No. Every customer gets a link automatically. You can switch to manual sign-up if you have a legal or brand reason to make people opt in.

Can I see what referrals are worth?

Yes. Yuko writes UTM parameters onto referral links, so referral traffic and orders appear in your analytics alongside your other channels.

Do referral points mix with loyalty points?

Yes. Referrals and loyalty run in the same app and share one customer record. Points from a referral land in the balance customers already have.

Does it work with my email tool?

Yes. Yuko sends the referral emails itself. It also fires referral events into Klaviyo, so you can build the flows there instead.

How much does a Shopify referral program cost?

Yuko Advanced is $30 a month and includes 300 orders, then $5 for each additional 100 orders. Growth is $199 a month with unlimited orders. Referrals, loyalty, VIP tiers and memberships are all in the same app.

Let your customers bring the next ones

Personal links and rewards on both sides. You manage no coupon codes.

Cancel anytimeFree migrationSupport from the team that builds the app