Workflows

Automate every retention touchpoint

Send loyalty rewards, review requests, referral nudges and renewal reminders at exactly the right moment — without writing a line of code.

No-code visual builder

Drag a trigger, an action and a delay onto the canvas. No developer.

Conditional branching

Send repeat buyers down a different path from first-timers.

Delays and date rules

Wait for delivery, or fire on a birthday or renewal date.

All four modules

Loyalty, reviews, referrals and memberships in one automation layer.

Start free See a live demo →
Yuko visual workflow builder: order fulfilled trigger, a yes/no condition, and email and points actions
The basics

What is a retention workflow?

Most stores lose customers to silence rather than to a bad experience. An order ships, days pass, and nobody follows up. A workflow is the rule that decides what happens next, and then carries it out.

Connect your store once, then say what should happen after a purchase, a review, a referral sign-up or a renewal. Yuko fires the right message, reward or action every time, without anyone remembering to.

A builder, not a developer ticket

Drag-and-drop canvas with conditional logic, delays and filters in one place.

Personalised paths, not one blast

Branch on order count, tier, rating or membership state so each customer gets the right message.

One layer across every module

The same workflow can award points, request a review, send a referral link and renew a membership.

How it works

From zero to automated in three steps

No integrations to wire up and no developer. Connect your store and build the first workflow in minutes.

1

Connect your store

Install the Yuko app from the Shopify App Store. Orders, customers and products sync in real time. No API keys to manage.

Under 1 minute
2

Build your workflow

Choose a trigger, add actions, insert conditional branches and set delays — by dragging and clicking. No code, ever.

Under 15 minutes
3

Activate and measure

Toggle it live. Yuko tracks every trigger fired, action taken, email opened and reward issued.

From day one
Workflow actions

One automation layer. Every retention module.

Workflows reach across all four modules. Pick one to see what it can automate.

Set the rules once and Yuko handles every reward, tier upgrade, expiry warning and birthday bonus — triggered by real purchase and engagement events.

  • Award points automatically on purchase, review or referral
  • Trigger VIP tier upgrade emails with personalised perks
  • Send points expiry warnings 7, 14 or 30 days in advance
  • Double points during sale events triggered by date rules
Yuko loyalty workflow: an order triggers a Gold member check that branches to a VIP email or a points credit
Triggers

Every customer moment, captured automatically

Workflows start from the events that matter in your store. Pick a trigger and Yuko takes it from there.

Order events

Placed · Fulfilled · Delivered

Loyalty milestones

Points · VIP tiers · Expiry

Review submitted

Any rating · Photo added

Referral activity

Shared · Friend converted

Membership events

New · Renew · Lapse

Custom date triggers

Birthday · Anniversary

Custom date triggers

Never miss a meaningful customer date

Schedule a workflow for a customer’s birthday, their store anniversary, or any custom date field. Birthday bonus points, anniversary codes and seasonal triggers all fire on their own.

Birthday today — Sarah K. +200 ptsjust now
1-year anniversary — Tom R. discount sent5 min ago
Birthday tomorrow — Jamie L. reminder12 min ago
Summer sale trigger — 480 customers20 min ago
Ready-made templates

Start from a proven workflow, then change what you like

Every template ships with its triggers, delays and actions already wired up.

Loyalty

Post-purchase loyalty reward

Awards points as soon as a purchase is confirmed, with a branch that doubles points for VIP-tier customers and sends a tier progress email.

Order placed Award points Send email Check VIP tier
Reviews

Delivery-triggered review request

Waits until estimated delivery before asking, which lifts response rates. Non-responders get one follow-up after 5 days; reviewers earn 25 points.

Order fulfilled Wait 4 days Review ask Award pts
Referral

Happy customer referral prompt

Finds customers who left a 4 or 5-star review and sends a referral invite within 24 hours, while satisfaction is highest. Fires once per customer.

5-star review Wait 1 day Send referral link
Memberships

Membership renewal reminders

Three emails at 30 days, 7 days and the day before expiry. The last one carries an exclusive renewal incentive to reduce churn.

Expiry -30d Email 1 Email 2 -7d Email 3 -1d
Loyalty

VIP tier upgrade celebration

Detects a tier threshold crossing and sends a congratulations email with the new benefits, a surprise bonus and a next-milestone preview.

Tier unlocked Instant email Bonus reward
Loyalty

Win-back lapsed customers

Targets customers with no order in 90 days using a points expiry warning, a personalised discount and a referral incentive.

No order 90d Pts warning Discount offer
Analytics

See which automations actually earn their keep

Every workflow carries its own analytics panel: triggers fired, emails opened, rewards issued and revenue attributed, in one place.

  • Per-workflow open rates, click rates and conversions
  • Revenue attribution linked to each automation
  • A/B test subject lines and send times inside the builder
  • Export reports for stakeholder review at any time
Start measuring retention
Yuko workflow analytics showing revenue attributed to automations and open, click and revenue figures per workflow
What automation changes

The difference a workflow makes

20–27%
average increase in repeat purchase rate
3.2×
more reviews collected with automated triggers
15 min
average time to a first live workflow
Works together with

Workflows are the layer that connects the rest

Loyalty

Points awarded, tiers upgraded and expiry warned, all on a trigger. Explore Loyalty →

Referrals

Referral prompts sent at the moment satisfaction peaks. Explore Referrals →

Memberships

Onboarding, renewal reminders and win-back handled end to end. Explore Memberships →

Your retention is losing money while you read this

Every day without automated workflows is a day of missed reviews, forgotten referrals and lapsed memberships. Build the first one free, live in 30 minutes.

Start free — no credit card Book a 20-min demo
No-code builderLive in 30 minutesFree plan available